Actress and designer Delta Burke believes that no woman should have to wait to feel feminine and beautiful in her clothing…she deserves it now! She has built her reputation in the apparel business with her offerings for her “real size ladies” in swimwear, one of her many product lines. Her own highly publicized weight gain during the run of her hit TV series “Designing Women” made her very aware of the difficulty facing plus size women in finding stylish clothing.
The Delta Burke swimwear line has focused on fit and fashion specifically for this woman and the first collection debuted for the 1997 season. The success over the years has made it one of the top branded swim lines for the plus size customer in the USA, and the connection Delta has with her customers is one of the key factors in the continuing success of her swimwear!
The current 2012 season is offering some new silhouettes as well as exciting new prints that are designed to flatter. We are talking about a “size” only and that includes women from all different ages and backgrounds . Our demographics place our customer base at 25 – 60 years of age and we respond to her with fashion that fits! We keep in mind that she can be a stay-at-home mother, a “pink collar” worker, a professional woman or a happy retiree ! The Brand is known for the fit and she can feel confident ordering from a Web site knowing there will be a consistency in that – hence the return rate is lower than Industry standards.
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