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What is it about Melissa Odabash swimwear collections? Some say it's the materials, others the designs, many just the way the swimsuits make them feel. But there's really only one reason - and that's Melissa herself. Prior to launching her first collection, Melissa was living and modelling in Italy for top Italian designers. As a former catwalk and swimwear model she knows a thing or two about swimwear. After all, she wore more than her fair share of over-designed,"look-at-me" bikinis. "I just thought: I can do better than this." So she did - creating her first bikinis by hand and taking them around the boutiques of Milan. Her designs are inspired by Italian fashion - for styles that are about simplicity and high quality fabrics with a timeless elegance. In 2004 Speedo, the iconic sports swimwear brand, appointed Melissa as a designer to develop a unique high-end one-off swimsuit fashion collection for men and women to celebrate its 75th Anniversary. The collection photographed by famous singer/songwriter Bryan Adams on celebrities such as Jerry Hall and Naomi Campbell. From her iconic zebra-print bikini which instantly became the best-selling item in The Victoria's Secret Catalogue, to her elegant kaftans and timeless evening dresses, it is without doubt Melissa who is setting the pace in luxury holiday lifestyles. Whilst building the brand, Melissa has been credited with re-introducing high fashion into the swimwear world and which British Vogue was quick to name 'The Ferraris of the bikini world.' The designer has also gone on to develop Alexandra Burke's first nationwide tour costumes and has been involved in Britain's Next Top Model alongside Elle Macpherson. Melissa has also collaborated with good friend and famed desginer Julien Macdonald, first in 2007 and recently in 2011. The pair launched their luxurious collection during Miami Swim Week at the W Hotel. Established for over a decade Melissa encompases everything from swimwear, beachwear to ready-to-wear. Distributed in over 48 countries and in over 250 luxury department stores, boutiques and resorts, the label has achieved a growing presence within an exclusive niche market. In addition Melissa opened her first flagship store on Ledbury Rd in Notting Hill in 2007 shortly followed by a sister store on Walton St in Chelsea. Celebrities including Kate Moss, Jennifer Lopez, Paris Hilton, Elle Macpherson, Beyonce, Gwyneth Paltrow, Kate Middleton,Eva Longoria, Sarah Jessica Parker, Heidi Klum, Halle Berry and Cindy Crawford all choose Melissa Odabash when holidaying themselves.