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Long before the Los Angeles native became the designer and creative director behind Ella Moss, Pamella was cultivating her own unique sense of style. Trading printmaking for patternmaking, she enrolled at The Fashion Institute of Design & Merchandising in downtown LA, and in 2001 she co-founded Ella Moss. The name comes from a combination of her nickname (ELLA) and the nickname of her co-creator Moise Emquies (Moss). While Ella Moss may not be one specific person, she is the muse, and a large part of Pamella's vision for the collection.