Sue Di Chio is the innovative founder and creative force behind designer resort label Suboo. Suboo’s beginnings were serendipity at play. When Sue couldn’t find a fashionable beach umbrella one summer, she went about revolutionising a faded Aussie icon. Sue launched her debut collection in 2007 which quickly gained a loyal following of fans in Australia who appreciated the stunning individuality of the Suboo product. This initial success paved the way for an expansion into apparel and accessories. From here Suboo has become a multinational label designed for women that have moved beyond the surf labels of their teens in search of a more sophisticated label which embraces the mood and essence of the unique relaxed Australian lifestyle.
Sue’s brand may have evolved but her design philosophy remains the same; to produce relaxed, feminine resort wear that’s uncomplicated yet special. Her background in Fine Arts has given her an appreciation for clean lines and gorgeous detail. Inspired by the vivid colours of Australian summers and the natural coastal setting of her beloved hometown Sydney, Sue has a talent for translating fashion trends into chic, wearable resort collections.
Five years on, Suboo has expanded to include a stunning range of kaftans, dresses, cover-ups, beach umbrellas and accessories which include footwear, bags and jewellery. Suboo is now stocked in over 100 exclusive boutiques throughout Australia in addition to specialty department store David Jones. In recent years Suboo has expanded globally with distribution throughout Japan, Singapore and the USA.