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Aloha is how Letarte greets the world. The iconic Maui-based label created by sisters Lisa Letarte Cabrinha and Michele Letarte Ross debuted the elite designs of swimwear, coordinating cover-ups and sportswear in 2000. The Hawaiian authenticity and exclusivity of the Letarte label have blended a bohemian island essence with chic global aesthetics that the sister duo have made recognizable around the globe. Designer Lisa Letarte Cabrinha, who lives in Maui, infuses her jet-setting island lifestyle and the spirit of Aloha into Letarte's signature trademarked prints, intricate adornments and lavish detail. Over the past decade, the coveted brand has developed a devoted fan base of loyal customers worldwide including endorsements from Hollywood's finest and internationally acclaimed media.

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